Hyva Checkout A/B Test

This extension allows you to set up an A/B test with different available Hyvä and the Luma fallback checkout.

You can configure a specific split between multiple checkouts, like the configured Hyva Checkout and the Luma fallback checkout. Or between the Hyva Checkout onepage version and the Hyva Checkout multi-step version.

composer require elgentos/magento2-hyva-checkout-ab-test
bin/magento set:up

You can enable the extension under Stores > Configuration > Hyvä Themes > Checkout > A/B Test.

The module determines which checkout to use based on the following priority:

1. URL Parameter Override (if allowed)

   • In development mode: The active_checkout_namespace URL parameter can always be used to manually select a checkout
   • In production mode: The parameter can only be used if "Allow URL Parameter Override" is enabled in configuration

2. Developer Mode: If no URL parameter is provided, development mode always uses the default checkout configured in hyva_themes_checkout/general/checkout

3. Random Assignment: In production mode (without URL override), customers are randomly assigned to configured checkouts based on their percentage split

You can manually override the checkout selection by adding the active_checkout_namespace query parameter:

http://store.test/checkout?active_checkout_namespace=hyva
http://store.test/checkout?active_checkout_namespace=luma

In Development Mode: This parameter always works and overrides the default checkout selection.

In Production Mode: This parameter only works if "Allow URL Parameter Override" is enabled under Stores > Configuration > Hyvä Themes > Checkout > A/B Test.

You can check the progress of the A/B test by running this query;

SET SQL_MODE='';
SELECT quote.active_checkout_namespace as checkout, COUNT(quote.entity_id) as quotes, COUNT(sales_order.quote_id) as orders, (COUNT(sales_order.quote_id) / COUNT(quote.entity_id)*100) as conversion_percentage
FROM quote
         LEFT JOIN sales_order ON quote.entity_id = sales_order.quote_id AND sales_order.state IN ('completed', 'processing')
WHERE quote.active_checkout_namespace IS NOT NULL
GROUP BY quote.active_checkout_namespace;

If you want to see the results in the Magento admin, you can install degdigital/magento2-customreports and add the above query. Be sure to leave out the SQL_MODE part (Magento does this for you) and leave no trailing/leading white lines.

The report will look like this;